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Market Validation

Know your customers and what they think of your offering

About this course

Before creating your business, market validation is a critical step which involves engaging your potential customers (your target market) about your proposition. This engagement is used to test your offering (i.e. service, product) against the needs of that target market, and determining if the need is such that your offering has an opportunity to succeed.

What will I learn?

  • Why Market Validation - First we will start by looking at why you need to
  • Ready Phase - Next, we will look at defining the market
  • Aim Phase - Then we will look at uncovering pain points and testing solutions
  • Fire Phase -Then we will look at building and selling your minimum viable product (MVP).

Thought Leader

Richard MacDonald