Thought Leader
Strategic Positioning
Differentiate or disappear so where are your trade offs
About this course
An essential step in shaping your future business is to determine its strategic positioning. In short, it's about working out what you're going to produce (i.e. service, product), for which customers, in which markets and in a way that that makes you stand out from the competitors.
What will I learn?
- Strategy & positioning - You’ll start by learning what is strategy and the FAAST framework
- Future - Next, you’ll discover how to distil your vision and align it to your goals
- Anchors - Then, you will follow the ANCHOR model to define the value your provide your customers
- Activities - Next, you’ll look at how to create sustainable differentiating activities
- Shape - Then, you’ll discover the macro forces that affect the shape of the environment you operate in
- Test - Finally, you’ll think about how customer beliefs affect their actions and test how these affect your strategy.
Thought Leader
Ken Brophy
